LaBrooy Collections
B2B Sales Pipeline Revolution
Dual-pipeline architecture with stage-based automation and A&D workflow optimization for large-value B2B furniture projects
About LaBrooy Collections
Industry:Retail & Manufacturing (Furniture)
Focus:High-End Furniture Collections
Market:B2B Architecture & Design
The Challenge
Complex B2B furniture sales required sophisticated pipeline management for high-value project success
Inconsistent Follow-ups
Large-value B2B projects lacked systematic follow-up processes and stage management
Unreliable Forecasting
Spreadsheet-based stage tracking made revenue forecasting unpredictable and inaccurate
Complex A&D Workflow
Architecture & Design process needed samples, showroom visits, and multi-stage approvals
Manual Communications
All client communications handled manually, slowing down high-value project cycles
Our Solution
Sophisticated dual-pipeline architecture optimized for complex B2B furniture sales and A&D workflows
Dual-Pipeline Architecture
Specialized Sales Process Design
B2B Project Pipeline: Initial Contact → Showroom → Quotation → Contract → Production → Delivery → Retention
B2C Pipeline maintained separately with simpler milestones for consumer sales
Custom stage definitions with specific criteria and automated progression rules
Stage-Based Automation
Intelligent Workflow Triggers
Personalized email sequences with catalog links and showroom booking CTAs
High-value deal alerts for projects over $50k with executive notifications
Stalled-deal detection and automatic re-engagement campaigns
Custom Project Forms
Streamlined Inquiry Processing
Comprehensive inquiry forms capturing lead times, architectural drawings, and budget ranges
Automatic field mapping to HubSpot custom properties for detailed project tracking
Sample request workflows with auto-routing to appropriate A&D sales owners
Measurable Results
Significant improvements in sales performance and operational efficiency within the first quarter
Business Transformation Impact
Sales Operations
- Accurate B2B forecasting and pipeline visibility
- Systematic follow-up processes for all deals
- Improved resource allocation and planning
Team Efficiency
- More time for relationship building
- Streamlined A&D workflow processes
- Enhanced client communication consistency